{"id":2986,"date":"2025-01-27T16:18:07","date_gmt":"2025-01-27T16:18:07","guid":{"rendered":"https:\/\/swirll.co\/?page_id=2986"},"modified":"2026-04-09T09:35:02","modified_gmt":"2026-04-09T09:35:02","slug":"digital-monitoring","status":"publish","type":"page","link":"https:\/\/swirll.co\/fr\/digital-monitoring\/","title":{"rendered":"Veille digitale"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2986\" class=\"elementor elementor-2986\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66a396a elementor-section-height-min-height elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"66a396a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d418cdd\" data-id=\"d418cdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04804b6 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"04804b6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Veille digitale<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7323ad5 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7323ad5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Un outil indispensable pour rester \u00e0 la pointe de l\u2019actualit\u00e9 du secteur, dans un monde toujours plus connect\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2eb844 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2eb844\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d611768\" data-id=\"d611768\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12dd24e elementor-widget elementor-widget-qi_addons_for_elementor_animated_text\" data-id=\"12dd24e\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_animated_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-animated-text  qodef--alignment-center qodef-qi--has-appear qodef--appear-from-bottom\" >\n\t\t<h1 class=\"qodef-m-title\">\n\t\tL\u2019ACTUALIT\u00c9 \t<\/h1>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea6499 elementor-widget elementor-widget-qi_addons_for_elementor_animated_text\" data-id=\"0ea6499\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_animated_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-animated-text  qodef--alignment-center qodef-qi--has-appear qodef--appear-from-bottom\" >\n\t\t<h1 class=\"qodef-m-title\">\n\t\t\u00c0 TRAVERS LES R\u00c9SEAUX\t<\/h1>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e549e3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7e549e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7b7d0e\" data-id=\"e7b7d0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de71401 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"de71401\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque jour nous suivons sur les r\u00e9seaux celles et ceux qui construisent le monde du vin de demain. Ceux sont des vignerons, des producteurs, des \u0153nologues, des critiques en vin, des journalistes et \u00e9crivains sp\u00e9cialis\u00e9s, des influenceurs, des professeurs, des sommeliers, des chefs, des restaurants, des clubs \u0153nologiques, des collectionneurs de vin, des start-ups, des incubateurs, ou encore des salons internationaux. Cela nous permet de conna\u00eetre avec pr\u00e9cision l\u2019actualit\u00e9 du secteur, en temps r\u00e9el et \u00e0 travers le monde, en identifiant les derni\u00e8res innovations et les tendances \u00e9mergentes de l\u2019industrie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc14a02 elementor-section-height-min-height elementor-section-full_width elementor-section-items-bottom elementor-section-height-default\" data-id=\"dc14a02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c4fa49\" data-id=\"9c4fa49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4324e40\" data-id=\"4324e40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-306c9c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"306c9c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c367a79\" data-id=\"c367a79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3990639 elementor-widget elementor-widget-qi_addons_for_elementor_animated_text\" data-id=\"3990639\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_animated_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-animated-text  qodef--alignment-center qodef-qi--has-appear qodef--appear-from-bottom\" >\n\t\t<h1 class=\"qodef-m-title\">\n\t\tLA NOTION\t<\/h1>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0da92b elementor-widget elementor-widget-qi_addons_for_elementor_animated_text\" data-id=\"a0da92b\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_animated_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-animated-text  qodef--alignment-center qodef-qi--has-appear qodef--appear-from-bottom\" >\n\t\t<h1 class=\"qodef-m-title\">\n\t\tD\u2019INFLUENCE\t<\/h1>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc120ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc120ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f508613\" data-id=\"f508613\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7463837 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7463837\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p class=\"p1\">Dor\u00e9navant, tout le monde (et plus seulement les critiques reconnus) peut partager ses exp\u00e9riences et donner son avis en ligne facilement, avec le monde entier. Instagram ou TikTok sont utilis\u00e9s par des leaders d\u2019opinions pour dialoguer avec une nouvelle g\u00e9n\u00e9ration de consommateurs, ce qui peut avoir un impact consid\u00e9rable sur la r\u00e9putation et la d\u00e9sirabilit\u00e9. Ces derni\u00e8res ann\u00e9es, cette \u00ab revue par les pairs \u00bb est devenue de plus en plus importante dans le processus d\u2019achat de vin, et beaucoup leur font davantage confiance qu\u2019aux critiques traditionnels.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital monitoring An essential tool to stay at the forefront of the sector, in an increasingly connected World SCREENING THE SOCIAL NETWORKS We follow every day on social media those who are building the world of wine of tomorrow. They are winegrowers, producers, oenologists, wine critics, specialized journalists and writers, influencers, professors, sommeliers, chefs and [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2986","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital monitoring - Swirll<\/title>\n<meta name=\"description\" content=\"We stay at the forefront of the wine sector, in a increasingly connected World\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swirll.co\/fr\/digital-monitoring\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital monitoring - 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