HOW IT
WORKS
Give a new dimension to your marketing
strategy thanks to our expertise, and enjoy its benefits
THE PROCESS
Step by step, let’s organize your promotion and create the most appropriate campaign together
FIRST
Strategy
definition
Identification of customer needs, interest and feasibility study, delimitation of the perimeter, the length and the target, taking into account the budget, the legal framework and the potential risks
SECOND
Content
selection
Choice of the customer’s assets to highlight, establishment of the specifications/brief, suggestion of different profiles in our portfolio, contracting with planning, payment and indicators
THIRD
Operation
monitoring
Pre-visualization of content, quality and timing control, risk management, communication between the different parties, re-adjustment if necessary
FOURTH
outcome
evaluation
Campaign review, measurement of indicators and gaps with what was targeted, adequation with customer needs, recommendations based on data, would you do it again?
Why using influence
marketing?
It is a new way of communicating and interacting with consumers which offers considerable benefits
Go
Digital
The content posted is not pushy, generates traffic and can potentially go viral. It creates interactions with your consumers and you can get direct feedbacks. And you can also share all this on your website.
reach
a new target
You have a direct access to “advertisement blind” customers and a younger public (especially Millennials). But you must know each social media “codes” first to be successful.
optimize
your campain
You save time and money, the pricing is flexible and you benefit from economies of scale. It potentially improves your direct sales and you can expect a higher ROI than traditional marketing campaign. On top of that, influencers set long-term consumption trends.
refresh
your brand
Humanize your relationship with consumers through storytelling. You appear more credible and authentic and this increases the Brand Awareness, Trust and Loyalty. It also improves your e-reputation and your visibility online (SEO).
let’s do something
together!
Because each case is unique, at Swirll we provide tailored services, thanks to our database of 600+ influencers specialized in the wine industry. Please ask us a quote to see how we can help your business!
