Digital monitoring
An essential tool to stay at the forefront of the sector, in an increasingly connected World
SCREENING THE
SOCIAL NETWORKS
We follow every day on social media those who are building the world of wine of tomorrow. They are winegrowers, producers, oenologists, wine critics, specialized journalists and writers, influencers, professors, sommeliers, chefs and restaurants, wine clubs, wine collectors, start-ups, incubators, or international trade fairs. This allows us to know the latest news in the industry, by identifying innovations and emerging trends, in real time and across the World.
THE CONCEPT OF
INFLUENCE
Nowadays, anyone (not just established critics) can share their experiences and give their opinion online easily, with the entire World. Instagram or TikTok are used by opinion leaders to engage with a new generation of consumers, which can have a huge impact on reputation and desirability. In recent years, this “ peer review” has become increasingly important in the wine buying process, and many trust them more than traditional critics.
